The Eh List 🍁 — Issue #3 | The 50-State Playbook (in Reverse)

The Eh List 🍁

Issue #3 · March 18, 2026 · Canada's Weekly SaaS Roundup

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Everyone's talking about tariffs going one direction — Canadian lumber, Canadian steel, Canadian dairy heading south under increasing friction. But there's a trade flow happening in reverse that almost nobody is covering: Canadian SaaS companies are winning US customers at an accelerating pace. Hootsuite has 200,000 organizations worldwide. Lightspeed processes payments in 168,000 locations globally — most of them American. Jobber is expanding aggressively into the US home service market. Kinaxis's RapidResponse runs supply chains for Fortune 500 US manufacturers. When a US company chooses Canadian software, they're also choosing Canadian data stewardship, Canadian privacy law governance, and a vendor that isn't subject to the same domestic political pressures as their US competitors. That's a selling point that's only getting stronger.

🍁 Company Spotlights — Going Global

Hootsuite

Vancouver, BC · Social Media Management

Hootsuite has been the world's most-used social media management platform since 2008 — built in Vancouver, run from Vancouver, and still Canada's most globally impactful SaaS product in this category. Over 200,000 organizations in 175+ countries schedule their social media posts, monitor their brand mentions, and analyze their social ROI through Hootsuite's platform. The company went public on the TSX in 2023 after years as a private unicorn. For any US company looking to replace Sprout Social or Sprinklr with something built by Canadians and subject to Canadian data law, Hootsuite is the obvious answer — and increasingly, that's a compelling pitch.

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Vidyard

Kitchener, ON · Video for Sales & Marketing

Vidyard has turned async video into a B2B sales tool — and a majority of its customers are American. The Kitchener-based company's platform lets sales reps record quick personalized videos, track who watched them and for how long, and integrate video engagement data into HubSpot and Salesforce. It's a Canadian company winning US market share from Loom (US), Wistia (US), and VidGrid (US). The product competes on features, not nationality — and it wins. Bonus: your video data is hosted in Canada, which matters increasingly as US privacy law uncertainty grows.

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Jobber

Edmonton, AB · Field Service Management

Jobber was founded in Edmonton in 2011 and has quietly become one of North America's dominant field service management platforms — with a growing US user base that now represents a significant portion of its 200,000+ customers. US landscapers, cleaning companies, electricians, and HVAC technicians choose Jobber over US-built ServiceTitan because it's simpler to onboard, priced for independent operators, and doesn't require a complex implementation. Edmonton-built software running American service businesses. That's the 50-state playbook in reverse.

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🔧 Tool of the Week

Kinaxis — Ottawa's Supply Chain Software Running Global Factories

Here's a Canadian software company that most Canadians have never heard of, yet it runs supply chains for Toyota, Unilever, Honeywell, and dozens of other Fortune 500 manufacturers: Kinaxis, founded in Ottawa in 1984.

Kinaxis's RapidResponse platform does something that traditional supply chain planning software can't: it connects demand planning, supply planning, inventory, and scenario modelling in a single concurrent environment. That means a demand planner in Chicago, a supply planner in Stuttgart, and a CFO in Tokyo can all see the same live data simultaneously — and model "what if" scenarios in real time rather than waiting for overnight batch processing.

When COVID disrupted global supply chains in 2020, Kinaxis customers were able to replan in days rather than weeks. That performance made the platform famous in supply chain circles and drove a wave of enterprise adoption. The company listed on the TSX and now generates hundreds of millions in ARR — almost entirely from non-Canadian customers.

Kinaxis isn't a tool you "try for free." It's an enterprise platform with a serious implementation process. But it's worth knowing that one of the world's most sophisticated supply chain platforms was built — and is still headquartered — in Ottawa, Ontario. Canadian engineering, running global supply chains.

Replaces: SAP IBP, Oracle S&OP Cloud, o9 Solutions, Anaplan for supply chain

View Kinaxis profile →

📊 Did You Know

"Canada ranks 5th globally in total tech startup investment per capita — ahead of Germany, France, and Japan. Canada's tech ecosystem produces world-class SaaS companies that win globally on merit: Shopify, Hootsuite, Lightspeed, Kinaxis, and Vidyard all earn the majority of their revenue from non-Canadian customers. Buying Canadian software isn't just nationalism — it's buying from a proven ecosystem of global-quality products."

🍁 Bonus: Canada has produced more unicorn companies per capita than any G7 country except the United States. The talent is here. The products are here. The global customers are finding them.

💡 Build Your All-Canadian Stack

Ready to go fully Canadian? Start with the highest-impact swaps: Accounting → FreshBooks or Kashoo. Payroll → Wagepoint. Social Media → Hootsuite. Video → Vidyard. CRM → check our CRM category for the best Canadian options. Every dollar you move to Canadian software stays in Canada and supports Canadian jobs.

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